What I’m about to show you here will be very important in determining your decision in making the next step in building your list.
First of all, let me tell you that it has never been my dream to be able to perform extremely well in promoting other people’s products. The reason is simply because I did not pay attention to building my list. Instead, I was too busy ‘perfecting’ on my own products when in reality, there is no such thing as the ‘perfect product’.
You can read about my Internet Marketing journey here where I wrote about my past marketing mistakes. Since I did not have my own subscriber or newsletter list unlike most of other marketers do, I didn’t think that making a killing from promotional emails is possible for me. Anyway before I proceed, I recommend that you read my previous posts first regarding my case-studies on running fire-sales:
- Case Study: Wedding Honeymoon FireSale
- Case-Study: Private Label Rights Videos FireSale #1
- Case-Study: Private Label Rights Videos FireSale #2
The above case-studies will give you an idea on what fire-sales are all about and how powerful they are. However, there is one huge difference between the above fire-sales and the fire-sale which I’m about to tell you in this post:
The above firesales were run my me, whereas what I’m about to tell you in this post is about how I performed on promoting two previous firesales that were run by a good online friend of mine, Edmund Loh, using just a small customer list.
Just as a side note, Edmund Loh is well-known for churning out new, quality products with Private Label Rights (PLR), particularly ebooks, at a very fast rate. He had run many successful fire-sales (a.k.a blowout sales) selling PLR products successfully.. and I really mean SUCCESSFULLY…
His last few fire-sales were different though. He offered video tutorials with PLR instead of the normal ebooks, and that niche was perfect for my videos niche in which I was involved in prior to selling off my video business.
Therefore, since all that I had was a customer list to my videos membership site, Hot Marketing Videos Membership, I wanted to give it a shot to see how I will fare in this promotion. I was absolutely confident that I can either get a small number of sales or not at all. Here’s why:
- The number of customers were barely 1,000
- I rarely emailed them except for membership updates
- I could not even recall if I have sent them any useful email content
- Everytime when I sent an update email, I rarely get any reply. So I was thinking that the list is as good as dead
So I just gave it a shot while not expecting any sales in return.
I came out to be among the top ten affiliates, beating many other marketers with much bigger lists! 🙂
It was a hell of a surprise for me. Truly amazing! I managed to get into the 10th position among the top affiliates, beating other top marketers who have bigger lists that me.
What Can We Deduce From Here?
It is as clear as daylight that having a customer list is far more better than a subscriber or newsletter list. I’m not saying that you should dump the latter, my point is as much as you put a lot of effort in building your subscriber list, you should even put more time and effort in building a customer list.
One way to accomplish this is to create a low-cost product as your front-end funnel and promote it as much as you promote your subscriber list. A customer list responds much better because they have bought something from you. Thus, they already know you and have built a level of trust between them and yourself. Therefore, it is much easier to sell to your customers than to your subscriber list.
The Question Now Is: How Do I Create A Low-Cost Product?
The formula is simple, but of course it does take some time to create this. Just don’t oversimplify something that is already simple and proven to work:
Step 1: If you cannot create your own product, find a product within your niche that comes with Private Label Rights. There are a lot of places you can get and some of them are dirt cheap. One of the good sources is The PLR Store. You can also do a search on Google: “Private Label Rights” or “PLR”. Alternatively, you can find some good ones at the Warrior Forum under Warrior Special Offers (WSO)
Step 2: Depending on the PLR package that you bought, most likely it will come with a ready-made sales letter with graphics. If you want your product to stand out, hire a designer to re-design the site. Edit the sales letter to insert your name, your order link, etc. Make sure you have a payment processor to process the payment. The most popular ones are Paypal & Clickbank.
Step 3: Since your focus is on building a customer list, you must price it at a low price, say $7 or $9.90. But your sales letter must be able to show a high-perceived value to the product. It simply means the quality of the product that you are offering costs way much higher than the price that you’re asking for. If you do this right, your conversion will soar.
Step 3: Get yourself an autoresponder to collect the email addresses of the customers buying your product. Aweber is highly recommended. Sometimes, the PLR package comes with a squeeze page. There is nothing wrong with this, in fact, with squeeze pages, you can pre-sell your prospects first before they purchase your product. Through follow-ups, some of your prospects will purchase your product. If not, you can always promote them other people’s products in the future.
Step 4: Get a hosting account. This goes without saying. 🙂 I highly recommend HostGator. You can read my review on HosGator here.
Step 5: Drive traffic to your site to promote the product!
Step 6: Provide good customer service to your prospects and customers! This is by far the most important aspect in my opinion. If you do not, your customers will not trust you and therefore, you will have a hard time convincing them to purchase any other products in the future.
In my opinion, this is the main factor on why I was able to convince them to purchase the firesale packages even though I rarely emailed them anything except for updates on my membership site. I provide good customer service to my customers, which is why it is easy for them to trust me. (See my testimonials on this page)
These are the most basic and simple steps towards building your customer list. Of course, if you’re a newbie, it will take longer for you to learn the concepts and understand the technical aspects of building a website and promoting it. The most important thing here is to take action! Start building your customer list right now…!